Leaders and Their Stories

Richard Lowe: Hello. This is Richard Lowe, and this is the leaders and their stories. Podcast I am the writing king and ghostwriting, Guru. And I'm here with Dan Schinder, who's going to talk to us about all kinds of fascinating things, Dan, why don't you introduce yourself.

Dan Shinder: Thank you so much, Richard, for having me and thank you. Viewers, listeners, readers, if there's a transcript, my name's Dan Shinder. I am a father, a grandfather, and a great grandfather, which is hard for me to get out of my mouth. My wife and I have a blended family of 11 kids, 19 grandkids. And at this point, as we're recording this, a 1

Dan Shinder: year old and 2 month old, one in 2 months, I guess I'd be 14 months not used to keeping track in months. Great grandson, who's stomping around and was here all last week. We're putting our house back together. It was like a tractor just going through the house constantly. It was great.

Dan Shinder: We also love rescues. We have 2 cats, 3 dogs that are all rescues, and I have 2 businesses. The 1st business, my primary primary business. I don't know if that'd be fair to say. But the 1st one

Dan Shinder: that I came up with is Drumtalk TV. We're the largest online media company in the music industry covering the world of drumming. And it's not just for drummers. It's for music fans. And we had so much success in our 1st year with my own marketing strategies, 100% organically, that when it was pointed out to me at about month, 8

Dan Shinder: or 9 that we were achieving 900% more online reach and engagement than all of our industry peers combined. That inspired me to really learn more about myself, how I did that.

Dan Shinder: and to start a marketing training company to teach others how to do that and have success, doing what they love doing, helping other people. So that company is called advanced social marketing with a branded series of workshops and courses called social media on steroids. But really, I teach a very well rounded

Dan Shinder: a 360. Look at marketing. I'm a certified Nlp trainer, neuro linguistic programming. So I weave the psychology of marketing and the buyer's journey into that as well. And Drumtalk TV is now almost 12 and a half years old. I started in January of

Dan Shinder: 2,013, and it's it's been quite a ride. I had a grateful head of hair when we started. I was 6 feet tall. Now I don't have hair, and I'm 5, 7, and 3 eighths something like that.

Richard Lowe: It's interesting how life happens sometimes. Huh?

Dan Shinder: Absolutely.

Richard Lowe: Yeah, you said you're you've drum talk TV. I've actually taken part in drum circles before

Richard Lowe: quite a bit.

Dan Shinder: Love jump circles. Yeah.

Richard Lowe: Yeah, just banging on the drums. You know, it was fun. Yeah, many years ago. That was a lot of fun. I got dragged, and I have a bunch of dancer friends, Renaissance fair dancer friends. They dragged me to these drum circles. I was kicking and screaming the whole way, but it had fun.

Dan Shinder: But then you had fun. Yeah.

Richard Lowe: And I met this guy named Vernon. He's since passed, and he taught me how to use used all the drums, and

Richard Lowe: how this one is different than this one, and how to do that, and I never really learned. But it was fun banging on them, anyway.

Dan Shinder: Yeah, it's there's something very natural and really innate about that. I have a bunch of West African drums behind me up there. I have 2 Darbuqahs from North Africa, also known as the Middle East.

Dan Shinder: And I do a lot of hand drumming on Latin percussion, the African drums and the Middle Eastern drums. And just I love music from the Middle Eastern region.

Dan Shinder: we're Jewish. So I find it funny that a little Jewish boy from Los Angeles just loves Arabic music like nowadays. That's not a big deal. But back 50 years ago, you know, people be like what? But now it's like, that's the thing about music and food. That's what brings people together. That's a big part of what makes us all the same. And having traveled to many different countries and working with people in many countries, we have followers from over a hundred countries. You really learn that everyone wants the same

Dan Shinder: thing. Everyone wants to be healthy, have a roof over their head, have access to food water. If they have kids, we have too many. Sometimes you want their kids to be safe. You know, we really are all more the same than the media or other people often make us out to be. And it's food and music that really proves that I think.

Richard Lowe: Well, I avoid the media for the most part, I mean, it's it's especially these days. It's so biased. Social Media Tiktok news who you don't know who's bought whom. So I I simply just avoid it because it's too upsetting. And there's nothing I can do about it, anyway. I mean, trump. Did this Biden did that? You know this happened in Arizona. This happened in the Philippines like

Richard Lowe: I can't do anything about it.

Dan Shinder: Yeah, yeah.

Richard Lowe: Why am I? Why am I worried about it?

Dan Shinder: Yeah. And I, personally don't care what other I mean. I'm a caring person, but when I say I don't care what other people's opinions are. Everyone has an opinion. That's okay. But when people dramatize it, or really outspoken, I'm very private about that. No one knows our politics. They might know our quote religion. They don't know our spirituality. What we believe. How do we feel about gun control?

Dan Shinder: Right to choose? No one knows that because it's our personal business, and I avoid that. When people say I don't like Facebook because of all of this, I say, I don't like this. They're connected to the wrong people. Then.

Dan Shinder: yeah. And and I think it's it in by and large. It really goes with what you.

Dan Shinder: what and who you choose to expose yourself to, and we are most like the 5 or 7 people closest to us, which is why my wife and I live in Arizona, and none of our kids or grandkids live here.

Richard Lowe: There's this guy named Larry Wing it, and he's he's the pit bull of of coaching or something like that.

Dan Shinder: Yeah.

Richard Lowe: And he did. A book called People Are Idiots, and I can prove it.

Richard Lowe: It's a hilarious book.

Richard Lowe: If if you get insulted easily, you don't want to read this book, but he says things like, you know people. I can prove it. Do you smoke if you smoke? It says right on the package. Smoking is going to kill you.

Richard Lowe: You're an idiot if you smoke, you know, just it's just the way it is. And he, you know he goes down a whole bunch of stuff. But one of the things he says is, if one thing you really need to do

Richard Lowe: is if you want to get rich and uses that example. Hang out with rich people. If you want to stop smoking, don't hang out with people who smoke.

Dan Shinder: If you want to quit drinking.

Richard Lowe: Don't hang out with people who drink.

Richard Lowe: and if you want to prosper, hang out with people who are prospering, if you want to be happy. Hang out with people who are happy.

Richard Lowe: It was one of the 1st kind of.

Richard Lowe: I guess, motivational books that I have read.

Richard Lowe: And it had a big impact because he's he's right in your face. I mean, he just says it, and if it insults you he doesn't care. He's already made millions of dollars. What does he care? Yeah.

Richard Lowe: And that that's basically what you just said is.

Richard Lowe: I object to people from my life who are harmful to me? Why would I keep them in my life?

Dan Shinder: Right right. Choose who and what you expose yourself to. It's that simple.

Richard Lowe: Yeah, yeah. And you, you know, you can, you can be proactive or reactive.

Dan Shinder: Right, exactly.

Richard Lowe: You can react to all these people doing bad things to you, and you can proactively, bye-bye, and go no contact with them, or low contact, or whatever is appropriate.

Richard Lowe: and then you find out, oh, my God! My life is much better now.

Dan Shinder: Yeah, I mentioned earlier, I'm a certified Nlp trainer, neuro linguistic programming. And one of the things I learned going through that journey was that

Dan Shinder: no one can make you angry. No one can make you happy. No one can make you sad. Every emotion is a chosen

Dan Shinder: action, it's a chosen, we choose that.

Dan Shinder: and if someone cuts you off and they go about their life, they don't even know they cut you off. And you get angry about that that's your choice, to feel that way. And when you really embrace that, you have so much more control over

Dan Shinder: how your day goes, what your blood pressure is, for that matter. You know, you just. You have control, and we need to take control because no one has that kind of power over us unless we let them.

Dan Shinder: We allow that.

Richard Lowe: I would defer slightly beg to defer slightly to that. In that there are unconscious triggers.

Dan Shinder: Yeah.

Richard Lowe: That that you have to learn how to control.

Richard Lowe: And there are.

Richard Lowe: There are people out to harm you in this world, and and

Richard Lowe: they can cause you to react. Now you

Richard Lowe: it's or you could have a mental illness.

Richard Lowe: I mean, I think these are kind of exceptions to what you just said, but in general you're absolutely right. You decide to hold a grudge. You decide to be angry. You decide.

Dan Shinder: All right.

Richard Lowe: To not forgive this person, when why don't you just forgive them.

Dan Shinder: Yeah.

Richard Lowe: I mean, I've been learning the power of forgiveness lately.

Dan Shinder: So liberating.

Richard Lowe: Oh, my lord, because it doesn't mean forgetting. It doesn't mean you let them get away with it. It just means you take it out of your heart.

Dan Shinder: Yeah, and you're not carrying that static with you any longer.

Richard Lowe: Yeah, it's amazing.

Dan Shinder: Starts with forgiving yourself, too. It starts with that really.

Richard Lowe: Yeah, yeah. In fact, I was angry at a person for many years, and then I finally had to sit down and

Richard Lowe: just by myself think it through, and I realized I caused that whole situation, and it just went.

Richard Lowe: It was gone.

Richard Lowe: I caused the whole thing a very important person in my life, and not the whole thing. I mean, I recognize that there were parts that were her fault.

Richard Lowe: her her doing. But I reacted to them. I did things as we all do that caused the issues.

Richard Lowe: So that

Richard Lowe: once I realized that, okay, yeah, it was a bad situation. And yeah, she was bad to me.

Richard Lowe: but I was bad to her, too.

Richard Lowe: You know, not in a not in a bad way. I mean it just inflation.

Dan Shinder: Reciprocity, almost.

Richard Lowe: Yeah, you know, I mean.

Dan Shinder: Just.

Richard Lowe: And that was very, very liberating to realize that. You know it didn't help her. She's long past, but it

Richard Lowe: I was still carrying it.

Richard Lowe: She's gone. She's gone for 20 years, and I'm still carrying it. Not even important anymore. I mean, why would it be important.

Dan Shinder: Right, right, makes sense.

Richard Lowe: Yeah, what does Nlp stand for? I mean, you told me what it stands for. What does it mean in in human language?

Dan Shinder: Yeah, to really bring it down to something almost like at a colloquial level. Neuro linguistic programming

Dan Shinder: is neuro refers to neurology. Linguistic is language and words. And programming is the the way it works. Basically. So it's really

Dan Shinder: the meaning behind our language, the meaning and what we get

Dan Shinder: from the words we speak and how we think also what we think about. So a very, very basic basic example would be that we get what we focus on.

Dan Shinder: Yes, get what we focus on. And when you add language on top of that.

Dan Shinder: when we use the quote incorrect language.

Dan Shinder: we will get exactly what we're asking for. So a funny sort of example at a basic level was.

Dan Shinder: if there was a guy. This is supposedly a real example.

Dan Shinder: Who said,

Dan Shinder: I want to when I grow up. I think it was a oldish, teenager, early twenties. I want to be surrounded by a million dollars.

Dan Shinder: He ended up being an armored car driver.

Richard Lowe: Huh!

Dan Shinder: So you've got to really be mindful of the language and the intention behind the language.

Dan Shinder: because, whatever your spiritual religious beliefs are, people, the universe, whomever whatever you want to call it, is listening, we exist on a vibrational level, and language has so much to do with it, because language is really the primary way other than waving our hands and dance, and things like that is how we express ourselves with

Dan Shinder: meaning and intention, and when we use the wrong words, and my wife is trained as well, and she catches me. She catches me all the time, especially if I'm frustrated about something. I might use the wrong words.

Dan Shinder: I might say. Oh, my God! I got so much crap to do, and she'll say, I'll say, Oh, my gosh! I'm so grateful. I have so much to do. This is great.

Dan Shinder: you know, because I'd rather be in that position than

Dan Shinder: you know, destitute and trying to figure out what to do with my life. So it's those little nuances, often that can make a big difference in our attitude, our emotions.

Dan Shinder: how we feel about it, how we handle it, and what comes our way with what we put out there.

Dan Shinder: Some of it sounds like woo-woo, and it's not.

Richard Lowe: Well, one thing that I found early on many years ago was self-talk can be good or bad. Negative self-talk can be.

Dan Shinder: Oh, yeah.

Richard Lowe: It's horrible because it oh, you just spiral.

Dan Shinder: Exactly spirals the exact word, I mean, people will go so out of their way.

Dan Shinder: and those watching or listening, you know who you are, or you know someone you know, someone. They go so far out of their way to convince themselves I can't blank, or I'm not blank, or this won't blank. And you're right. If that's how you think you're a hundred percent right.

Richard Lowe: Or why? Why did this person do this to me? They're so awful. And then you start spinning on that, and then.

Dan Shinder: Yeah.

Richard Lowe: I'm so awful. Then we're there, and we're long. You're in a depression.

Dan Shinder: Purposeful. Yeah.

Dan Shinder: And if you keep doing it, you're going to find yourself in a psychs office getting drugs because you put yourself down so deep.

Richard Lowe: Several different ways that that you you can't pull out, and the simple, the simple.

Dan Shinder: Hard at that.

Richard Lowe: Positive self-talk. If you're going to self-talk at all.

Richard Lowe: you know, like today, I think there's a word for it where you write down affirmations.

Dan Shinder: Yeah.

Richard Lowe: Do positive things every morning or every once in a while we writers do journaling.

Dan Shinder: Yeah, and read it at the end. Look at all your little accomplishments at the end of the day, and it'll take away

Dan Shinder: anything you might feel bad or negative about, and it brings you back up. It literally inflates you. It pumps you back up even the smallest things, just like, why do we make a list? Well, to keep track of what we do? But why do we cross it off the list? It's this sense of accomplishment.

Dan Shinder: you know, for me personally.

Dan Shinder: Don't tell my wife this, but I actually

Dan Shinder: my door's open hopefully. She's not. I actually love doing dishes.

Dan Shinder: I love doing dishes.

Richard Lowe: I got some.

Dan Shinder: I'll combine. There's such a sense of accomplishment with that.

Dan Shinder: We have. We were talking before we have 3 dogs, and

Dan Shinder: they shed even the short hair one the Bs

Dan Shinder: sheds, and often our dog truck, I'll call it to F 1, 54 door. Beautiful leather interior. It's beautiful, but

Dan Shinder: it gets covered with fur and hair, and sometimes I'm busy. I let it go too long. But when I spend half an hour

Dan Shinder: personally at the car wash vacuuming. It's such a sense of accomplishment. And when you look at those affirmations of what you got done during the day, when you cross things off the list. Check that box

Dan Shinder: it. It makes what's ahead of you to still do that much easier. It's to me it's motivating.

Richard Lowe: Well, I look at my day. I do something similar, and I look at my day, and I say I have a going for this customer.

Richard Lowe: and I want to get this customer. And you know ghostwriting customer, because I'm a ghostwriter, and they ghost me. Interesting choice of words. They never. They never hear from them again, because they decided against me, or whatever, and that's a loss.

Richard Lowe: So the temptation is to focus on that. Oh, my God! They ghosted me. They didn't call me back. What about.

Dan Shinder: What did I do wrong?

Richard Lowe: What did I do wrong? Did they not like me? The boogers, you know. And and

Richard Lowe: The truth is is that obviously I'm working on several customers at a time. And I'm having good conversations with people, and I'm learning new things, and I'm accomplishing things. So I had one bad thing happen.

Richard Lowe: and I'm focused on that. But 50 good things also happened.

Dan Shinder: Right.

Richard Lowe: Why focus on the one.

Dan Shinder: Right. Put the weight on the right side of the scale, if you will, because that's where your attention will go. It comes, you know, back to focus. You mentioned a word that's very important to me, Richard. You mentioned learning.

Dan Shinder: and I kind of like bragging about this just a little bit

Dan Shinder: is that I'm in my sixties, and I think I'm more. I've always been a learner, but I think as a founder, as a CEO, all that a leader.

Dan Shinder: but I am a leader.

Dan Shinder: I've become more and more of such a voracious learner that I listen. I don't have time to read physical books once in a while. If it only comes that way, I will read it. It takes a long time, but

Dan Shinder: I ear read. I'm an audible addict, and I listen to business book after business, book after business book I read 3. I listen to 3 to 4 audio books a month, and I listen to them twice in a row. I make notes. I take screenshots of timestamps. I'm just so into that, and I mean our drum time is extremely successful.

Dan Shinder: but I nowhere am nowhere near and ever want to be where I'm resting on my laurels and think I know everything I need to know for my role, and I don't want to think that way about anyone on our team, and I certainly don't want them to think that way. And I think that's super important. It's almost like the opposite of a lot of

Dan Shinder: the way people think is, the older they get, the more they've accomplished, the less they invest in learning, and I think it's the opposite. The more experience you have, the more you'll learn from new lessons, because then you have context, you have a different perspective. You're older. I'm older, hopefully, I'm wiser. I just turned 62, a couple weeks ago, so I hope I'm wiser, definitely older. But it's it's having that open slate, if you will that open mind

Dan Shinder: to let that information come in and then and do something with it. It's so important.

Richard Lowe: Well, I did that. Learn. That journey of learning. My whole life on one particular incident is interesting. My grandfather

Richard Lowe: on my mom's side, everybody said, avoid him. He was a curmudgeony, old man. Just don't get near him. He's he's gonna bite your head off blah blah blah.

Richard Lowe: Well, I was 17, and I was a little arrogant.

Richard Lowe: I'm really a 17 year old.

Richard Lowe: 17 year old, arrogant, you know.

Dan Shinder: Kind of redundant.

Richard Lowe: I was going to talk to my grandfather, so I sat down, and I started talking to him, and at 1st he's he doesn't want to talk to me, and then he he opens up

Richard Lowe: because he had some lessons to tell.

Richard Lowe: And so you know what's your history? So he actually was in the Yangtze River Patrol in 1938 to cook on a ship

Richard Lowe: on the Pennyang.

Richard Lowe: I went up the Yangtze River, so I haven't even have it memorized, and then he. He was captured on Craigador in 1942 by the Japanese

Richard Lowe: was in the Baton Death march.

Richard Lowe: Half the people who marched, died, and he was in a pow camp for 4 years, and he survived.

Richard Lowe: So I came to a couple conclusions at the end of that talk. 1st of all, I kind of liked my grandfather, you know he was curmudgeony. I like that word. And he he was. He was, you know, bite your head off at a moment's notice. But here on the right.

Richard Lowe: he earned that right.

Richard Lowe: I learned. I like stories, and he he had a lot of them.

Richard Lowe: Unfortunately, I never got to talk to him again after that, but I did write his book, and never published it, but I wrote him that was my 1st ghostwriting project, and

Richard Lowe: You know I learned not to be afraid to go talk to people.

Richard Lowe: I was very introverted, very shy. Lots of reasons, and

Richard Lowe: I started started to break out of my shell at that moment that

Richard Lowe: I could talk to him, and you know it didn't kill me.

Richard Lowe: It made me stronger, and I still remember the stories. Some of them are horrific, and I'm sure they were toned down because I was only 17, and I'm sure he didn't tell me all of the gory details.

Richard Lowe: but I understood at least some of it.

Richard Lowe: And another guy spent some time talking to was even more interesting in many ways. His name was Jerry, and he was a my boss at a liquor store, and again I was 17. I worked in the liquor store as a night manager in Lake Arrowhead.

Richard Lowe: and he was a World war. 2 German Nazi U-boat commander.

Richard Lowe: and his job was to kill Americans

Richard Lowe: and sink American ships, and then surface and shoot them all, and

Richard Lowe: he used to bring me in the back room. We play chess. He'd whip my ass, or he'd let me win, whichever he was, he was a chess master, and then he'd start crying.

Dan Shinder: Oh!

Richard Lowe: And I'm 17 years old, I'm thinking.

Richard Lowe: The hell do I do now? This old grown man.

Richard Lowe: 60 years old, 70 years old, whatever he is, is crying in front of me, and I don't know what to do. I don't have any training.

Dan Shinder: What did you do?

Richard Lowe: I just let him talk.

Richard Lowe: and that's all he needed was somebody to listen, and, you know, acknowledge him. Once in a while I gotcha gotcha gotcha, you know, and I I

Richard Lowe: I mean, you know, he was the enemy.

Richard Lowe: Yeah, but it's many years since, and

Richard Lowe: I learned that's I also learned my my love of stories at that point, and

Richard Lowe: I gained some empathy for what he went through. He was still suffering up till the day he passed.

Richard Lowe: You know, and

Richard Lowe: I think from his side of the war he was a hero in his own way, I mean, we would consider him a villain.

Richard Lowe: but certainly the Germans didn't.

Dan Shinder: Right.

Richard Lowe: He was a hero in that, from their point of view.

Richard Lowe: So it's interesting, you know, learning about other people.

Dan Shinder: Yeah.

Richard Lowe: And that's what I do as a ghostwriter. I learn about other people, and I love it.

Dan Shinder: That's great.

Dan Shinder: It's fun to enjoy what you do. You know, I mean that, I think, is a big part of the meaning of life do something that you love doing. When people say, if you love what you do, you'll never work a day in your life. That's Bs.

Dan Shinder: I love what I do, and I we work. My wife and I work our tails off, but we love what we do.

Dan Shinder: or we wouldn't do it.

Richard Lowe: Yeah, I was in a tech the tech world. For 33 years. I used to be the direct computer operations director at Trader Joe's. I managed all the systems in the corporate.

Richard Lowe: How to staff big staff manage warehouses, you know all that kind of stuff, all the technology, security, disaster, recovery, etcetera.

Richard Lowe: Yeah, I did it all.

Richard Lowe: And then I said one day, I'm tired of getting yelled at every day.

Richard Lowe: and you know sometimes it was minor. Sometimes it's passive, aggressive, sometimes it wasn't, sometimes it was overt, it was just, and it wasn't that their trader Joe's was a great place to work.

Richard Lowe: It was just.

Dan Shinder: The individual.

Richard Lowe: That's the individual, or that's the way it is in the corporate world.

Richard Lowe: I don't know but I'm no, I don't get that now. Yeah.

Dan Shinder: Yeah, I.

Richard Lowe: Now that I'm on my own.

Dan Shinder: I totally appreciate that I go way when I say I go out of my way. I don't mean to say it's not really how I am. I'm authentic in my behavior, but

Dan Shinder: I'll put it this way. It's very important to me that we have a very, very fun, safe.

Dan Shinder: inspiring, motivating company culture. You know that

Dan Shinder: that's everything. And it means a lot to me that we've gotten such great compliments on that.

Richard Lowe: I do want to reiterate that Trader Joe's was a great place to work. I was there 20 years, you know. Don't stay in a place 20 years if it's a bad place to work.

Dan Shinder: Yeah, plus if you want to see women that never wear makeup, go to Trader Joe's.

Richard Lowe: Well, in the main, I was in the main office. It's a little different. But you know,

Richard Lowe: it has.

Richard Lowe: Okay has reasonable leadership. They've they've managed to build the

Richard Lowe: build that store up from when I started it was a 500 million dollars a year store. Now it's, I think, exceeded 20 billion a year.

Dan Shinder: Wow!

Richard Lowe: So it, you know, got some. They gotta be just something right.

Dan Shinder: Yeah. Great brand. They've really built up.

Richard Lowe: You know, it's just it. Just that relationship between boss and employee can get what's it called

Richard Lowe: irritable sometimes.

Dan Shinder: Yeah.

Richard Lowe: And friction. There can be friction there.

Dan Shinder: Friction.

Richard Lowe: And you know, wasn't Trader Joe's. It was. The friction between individuals

Richard Lowe: is an interesting thing when somebody has power over you. But I did learn something very important when I left.

Richard Lowe: Never be afraid.

Richard Lowe: I was afraid of leaving. I was afraid that I'd oh, my God! I will be destitute! What will I do?

Richard Lowe: I left with like lots of money in the bank. I survived for several years without working.

Richard Lowe: and until I felt till I got my ghostwriting up. I didn't need to worry at all.

Dan Shinder: Yeah, it was a self-imposed thing.

Richard Lowe: Totally my box. So now my answer is, don't just get out of your box. What the hell do you have a box for, anyway? Yeah.

Dan Shinder: That's funny. Look what I'm wearing.

Richard Lowe: Yeah, interesting.

Dan Shinder: Thinking outside the box.

Richard Lowe: Take it one step further, just throw the box away.

Dan Shinder: Yeah, yeah, we don't need to be in a box.

Dan Shinder: Yeah, yeah. You just throw it away. Put your kids in it. No kidding.

Dan Shinder: Well, some cereal, maybe.

Richard Lowe: Yeah, boxes having a value. But

Richard Lowe: when you open your mind, wow! Life becomes very different.

Dan Shinder: Yeah, absolutely.

Richard Lowe: The the possibilities are incredible.

Dan Shinder: Yeah, that's the thing is being open.

Richard Lowe: Open to accept what is and open to the ability. You have abilities, you have to change it.

Richard Lowe: You can't always change it.

Richard Lowe: Sometimes the past hurts.

Dan Shinder: Yeah.

Richard Lowe: What are you gonna do?

Dan Shinder: Yeah.

Richard Lowe: You go to one of your newistic places and get it fixed right.

Dan Shinder: There you go!

Dan Shinder: Ha! Ha! Ha!

Richard Lowe: So I've been doing a little talking. Tell me more about what you do.

Dan Shinder: So I talked a bit about drum talk, TV, we interview gold and platinum artists up and coming artists, educators, we do documentaries, we cover events. We curate content from our fans, from all over the world.

Dan Shinder: literally all over the world. And we have a membership site that is, for music fans where we have

Dan Shinder: live. Online music, trivia game shows twice a month where people can win prizes.

Dan Shinder: lots of other fun stuff in the membership site like Q. And A. Sessions with big artists and record executives where you wouldn't ever be able to get in an environment where you can speak with them and ask them questions and things like that. That's 1 of my favorite parts of it that's called drum talk. That's at drumtalktvrilliance.com.

Dan Shinder: That's a lot of fun. And then I mentioned earlier my marketing training company, and that's for anyone. I should just stop there. It's for anyone, and you all need it. But

Dan Shinder: it's really for anyone who knows they need to up their marketing skills and capabilities, which is really everyone.

Richard Lowe: My marketing is perfect. I don't need that.

Dan Shinder: There you go!

Richard Lowe: Obviously in Canada. Right? Yeah.

Dan Shinder: But I do. I do workshops. And I have a really in-depth course.

Dan Shinder: That is 36 video modules of when I used to teach it live online. It's those same modules. There's templates, there's assignments, there's homework. There's forms. It's very, very involved. I've had people take my course that got degrees in marketing at universities, and they'd get 3 or 4 modules in and say, Wow! They didn't teach us any of this at Penn State, and I'd say, well, no kidding, 2 things, one, no one that teaches it

Dan Shinder: has the experience that I have of being able to reach a hundred 1 million people a year without spending money on ads or paying attention to SEO, built a fan base of over a million and a half fans and number 2. Even if you took a brand new course at a university. It was submitted 5 years ago, and this stuff just moves and morphs so quickly

Dan Shinder: that part of my job in teaching, that is to keep my fingers on the pulse of what's happening, what's changing? Where the new algorithms, what works, what doesn't work because it has to do with what changes on the respective platforms, as well as what changes with consumer trends, consumer behavior for things like that. It's such a crazy matrix that quite honestly. Often I'm surprised I got so good at it because I don't like

Dan Shinder: complexity. I like things that are simple, but somehow I figured it out. And we've stayed on top in our space on Drumtalk TV.

Dan Shinder: And that's kind of like my proof of why learn from me because of everything I've accomplished, and I've worked with everybody from nonprofits and solopreneurs all the way to larger companies like the Sydney to Hobart Yacht race for dealerships. Mcdonald's different brands like that. And it really, really really works the same way, no matter what the industry is, the service, the product, the brand, or anything like that, people try to.

Dan Shinder: One of the defense mechanisms for people who don't want to learn is, they say, Well, I'm in such a niche that it's or no no, I'm different. You don't understand. Yeah, I do. You don't understand. It really. All works the same way.

Dan Shinder: and it's a lot of fun like, I don't exactly have an available mountain of time to teach all this stuff.

Dan Shinder: because drum talk TV keeps me so busy. But I love teaching it. I love passing on the information that brought us to an 8 figure company

Dan Shinder: that will help people thrive

Dan Shinder: even if they don't. No one needs a million freaking fans. Okay, but getting there I got to 20 fans. I got to 200 fans. I got to 2,000. I got to 20,000, and the whole idea of the fan thing is that you're warm market. So if I tell people, if you're already selling gosh! I hope this doesn't sound like a commercial. But I tell people, if you're already selling with what you're doing.

Dan Shinder: doesn't it stand to reason that if you built more trust, likability and brand love amongst more people. You'd drive more traffic and sell more stuff if you're already selling, doing it wrong or without all that, it stands to reason exponentially, you'll sell more stuff, and it's never not worked if people do exactly

Dan Shinder: what I teach, and I take a lot of pride in that, and I really enjoy doing it too.

Richard Lowe: Very nice, very nice. If our listeners wanted to get hold of you, how would they do that?

Dan Shinder: So, depending on the type of flare gun you have, or carrier pitch. No

Dan Shinder: thanks for asking. So best way probably would go to

Dan Shinder: email me at Dan at advanced social marketing.com.

Richard Lowe: Alright!

Dan Shinder: And you can go to Www. Dot

Dan Shinder: advancedsocialmarketing.com. You can read about what I teach where the information comes from, all of that. And for fun you can go to Drumtalktv brilliance.com. There's a Free level of our membership site. Just join for free. And we're on Facebook, Instagram, Youtube, Vimeo and X, and on Facebook we have 1.3 million fans

Dan Shinder: crazy never paid for advertising or boosting posts. I don't know what's wrong with all those people, but they're following us. No, we've been blessed with that.

Dan Shinder: It's led us to do documentaries in different parts of the Us. Singapore, Japan.

Dan Shinder: We're looking at going to Brazil and separate projects, Brazil and Uganda, and the next 9 to 18 months depending on scheduling love doing the documentaries. I've loved documentaries since I was a kid. So when we came up with Drumtalk TV, I made it a point that not only are we going to do documentaries, but they're not just gonna focus on the music and the drumming. Our documentaries are like travel shows and music's the foundation.

Dan Shinder: So when we went to Japan it was all about Taiko drumming, but we covered the food, the fashion, the historic architecture. We went to a couple castles, and we

Dan Shinder: it was a bit of self-indulgence on my part, because I love the idea. I had a video production company before I started drum talk TV. So it was kind of like, if we're going to do a documentary, we're going all in, you know, kind of a thing, and it's been very rewarding personally, and we get a lot of compliments from our fans, saying, I never saw a music documentary that covered the food, the fashion, the architecture, you know different things like that.

Richard Lowe: Nice, nice? Yeah. Well, thank you for coming onto this podcast.

Dan Shinder: Thank you, Richard. I really appreciate you having me on. It means a lot.

Richard Lowe: And this is, I'm the writing king and ghostwriting Guru. This has been this leaders in their stories. Podcast you can reach me@thewritingking.com or ghostwriting Guru, or on Linkedin, Richard Lowe, Jr. And I do this daily. So come to the next one. Thank you.

Dan Shinder: Thanks. Everyone.