Beyond Sales Tactics: Building a Relationship-Driven Business
Tired of pushy sales tactics that don't fit your personality? In this episode of Leaders and Their Stories, host Richard Lowe sits down with Matt Biggar, an online business coach who's built his entire business philosophy around authentic relationships instead of aggressive sales strategies. Drawing from his journey through YouTube burnout, multiple business pivots, and working alongside his wife, Matt shares a refreshing approach to business growth that prioritizes trust over tactics.
You'll learn:
✅ Why most coaching approaches focus on problems instead of opportunities
✅ How to use AI as a digital employee without losing your authentic voice
✅ The relationship tracker system that focuses on 100 key connections
✅ Why celebrating existing clients beats acquiring new ones through ads
✅ How to build trust-based sales systems that don't feel pushy
✅ The power of alignment over objection handling in sales conversations
✅ Why your existing network holds more opportunities than you realize
✅ How atomic habits can transform your business practices
Matt also shares his personal journey overcoming alcohol addiction, the importance of human dynamics in business relationships, and why he believes AI will never replace the ability to identify critical opportunities. Plus: Richard's hilarious experiment using Claude to create a committee of 12 famous advisors (including Tony Robbins and Attila the Hun) to solve business problems.
Bonus: The simple podcast strategy that drives referrals naturally and why perfectionism can be both a strength and a weakness in business.
🎯 Ideal for: Entrepreneurs, coaches, consultants, and business owners who want to build sustainable businesses through authentic relationships rather than high-pressure sales tactics.
📞 Connect with Matt Biggar for holistic business coaching that addresses both internal and external growth challenges.
You'll learn:
✅ Why most coaching approaches focus on problems instead of opportunities
✅ How to use AI as a digital employee without losing your authentic voice
✅ The relationship tracker system that focuses on 100 key connections
✅ Why celebrating existing clients beats acquiring new ones through ads
✅ How to build trust-based sales systems that don't feel pushy
✅ The power of alignment over objection handling in sales conversations
✅ Why your existing network holds more opportunities than you realize
✅ How atomic habits can transform your business practices
Matt also shares his personal journey overcoming alcohol addiction, the importance of human dynamics in business relationships, and why he believes AI will never replace the ability to identify critical opportunities. Plus: Richard's hilarious experiment using Claude to create a committee of 12 famous advisors (including Tony Robbins and Attila the Hun) to solve business problems.
Bonus: The simple podcast strategy that drives referrals naturally and why perfectionism can be both a strength and a weakness in business.
🎯 Ideal for: Entrepreneurs, coaches, consultants, and business owners who want to build sustainable businesses through authentic relationships rather than high-pressure sales tactics.
📞 Connect with Matt Biggar for holistic business coaching that addresses both internal and external growth challenges.
