Leaders and Their Stories

🚀 How to Sell Your Ideas & Get Projects Approved | Copywriting Secrets with Royce Blake

In this episode of Leaders and Their Stories, I sit down with Royce Blake, an expert copywriter and content marketer, to uncover the secrets of persuasive communication—whether you're pitching a project, selling a product, or simply trying to get your ideas heard by upper management.

📌 What You'll Learn:
✅ The power of "What's in it for me?" – Why every decision-maker thinks this way
✅ How to sell ideas to executives & boards using persuasion techniques
✅ The difference between features & benefits (and why it matters)
✅ How storytelling makes your pitch more compelling & memorable
✅ Why belief in your product or service is critical to success
✅ Copywriting techniques that help leaders gain influence & approval

🔥 Bonus: Discover how these strategies work across industries, from cybersecurity to venture capital, and why even tech leaders need marketing & storytelling skills.

👥 Guest: Royce Blake
📍 Connect with Royce on LinkedIn: Royce Blake

🎙 Host: Richard Lowe Jr.
✍️ The Writing King | Ghostwriting Guru
🔗 TheWritingKing.com
🔗 Ghostwriting.Guru